Recently, TikTok’s e-commerce platform in collaboration with industry associations has developed a comprehensive quality inspection system for jewelry and jade products. The initiative aims to enhance product quality, standardize market practices, and protect consumer rights. With the rapid growth of online jewelry markets, issues related to counterfeit and substandard goods have become prominent, tarnishing industry reputation. The new quality inspection framework covers raw material testing, craftsmanship standards, and finished product identification, utilizing advanced detection equipment and strict procedural controls to ensure compliance with national and industry standards. This not only helps combat counterfeit products but also provides consumers with greater confidence and safety when shopping online. Industry experts believe that establishing such standardized systems will promote healthy industry development and foster a fair market environment. Moving forward, TikTok’s e-commerce platform plans to continuously refine the inspection system and implement real-name transaction policies to enhance transparency and regulation within the online jewelry market. These measures are expected to upgrade industry standards, drive market expansion, and unleash significant consumer demand, fostering sustained growth in the sector.