In recent years, the rapid growth of e-commerce platforms has presented new opportunities for the quartz and jewelry industry. Recently, Douyin E-Commerce established a dedicated quality inspection system for gemstones and jewelry, aiming to promote healthy and orderly industry development through rigorous quality control and standardization. This initiative enhances product quality assurance and builds greater consumer confidence, thereby stimulating consumption potential. Industry experts highlight that such measures are instrumental in combating counterfeit and substandard goods, improving market environments, and supporting long-term industry evolution. Moreover, standardized quality standards facilitate brand differentiation and enable high-quality enterprises to expand market share, fostering healthy competition. With ongoing refinement and widespread implementation of the quality inspection system, the industry is expected to experience increased market capacity and consumption upgrade, paving the way for higher quality, more transparent market practices, and a more sustainable future for gemstone and jewelry sectors.