Recently, the State Administration for Market Regulation launched strict measures to combat counterfeit, substandard, false advertising, and infringement issues within the jewelry and jade sectors. A key focus is the introduction of a four-step verification process designed to help both industry players and consumers identify genuine products effectively. The steps involve verifying the authenticity of quality inspection reports, conducting professional gemstone composition analysis, cross-checking certification documents against actual products, and utilizing industry databases for validation. These efforts aim to raise industry standards, promote compliant development, and curb the circulation of fake products. Industry experts emphasize that as consumers increasingly prioritize product quality, counterfeit issues threaten market stability. Implementing a scientific and systematic authentication system can enhance corporate credibility and support healthy market growth. Recommendations include strengthening internal inspection capabilities and obtaining authoritative testing reports to ensure product authenticity, thus building consumer trust and industry integrity.