Q2 2024 Market Analysis Report for Icy Jadeite (Nuozhong)

Q2 2024 Market Analysis Report for Icy Jadeite (Nuozhong)

I. Market Overview and Price Data

In Q2 2024, the market for icy jadeite (Nuozhong) generally showed a steady upward trend, particularly in the mid-to-high-end quality segments. Driven by the scarcity of raw materials, evolving consumer aesthetics, and market demand for value-preserving assets, the attention on Nuozhong jadeite continued to rise.

1. Price Range and Fluctuation:

* Common Nuozhong (clean base, average translucency, no obvious flaws): Price range between 1,500 - 8,000 CNY/piece. Compared to the previous quarter, prices for these products remained largely stable, with fluctuations between -2% to +3%.
* High-Icy Nuozhong (good translucency, close to icy jadeite, with a gelatinous or fluorescent effect): Price range between 8,000 - 50,000 CNY/piece. These products performed strongly, with prices increasing by 5% - 12%. Particularly, exquisite pieces with unique carvings or vibrant colors saw more significant increases.
* Nuohua Zhong (fine texture, between Nuozhong and icy jadeite, excellent translucency): Price range between 50,000 - 200,000 CNY/piece. This high-quality Nuozhong jadeite, due to its visual effect close to icy jadeite and relatively accessible price, is favored by high-end collectors, with prices increasing by 8% - 15%.
* Colored Nuozhong (e.g., vibrant green, sky blue, with even and saturated color): Price range varies widely, from 10,000 CNY to hundreds of thousands of CNY/piece. Among them, vibrant green Nuozhong with bright and evenly distributed color saw price increases of 10% - 20%.

2. Transaction Volume Analysis:

Overall transaction volume for Nuozhong jadeite in this quarter increased by approximately 15% compared to the previous quarter. Both online live streaming platforms and offline brand stores saw significant increases in sales. High-Icy Nuozhong and Nuohua Zhong experienced the most notable growth in transaction volume, increasing by 20% and 18% respectively. Common Nuozhong transaction volume remained stable, but the average price per piece increased.

II. Market Trend Analysis and Forecast

1. Consumption Upgrade and Quality Demand: As consumers' knowledge of jadeite and aesthetic standards improve, their demand for jadeite quality is becoming increasingly stringent. Common Nuozhong, once considered 'entry-level,' sees stable market demand, while High-Icy Nuozhong and Nuohua Zhong, with better translucency, finer texture, and closer resemblance to icy jadeite, are becoming market darlings.

2. Scarcity Driving Price Increases: The increasing difficulty and cost of mining high-quality jadeite rough stones lead to a relatively limited supply of high-quality Nuozhong jadeite. This supply-demand imbalance will continue to support price increases.

3. Prominent Investment Attributes: Against the backdrop of increasing global economic uncertainty, jadeite, as a hard currency with Eastern cultural heritage and scarcity, is increasingly valued for its preservation and appreciation attributes. Nuozhong jadeite, with its moderate price and good quality, has become an ideal choice for many middle-class individuals and novice collectors.

4. Integrated Online and Offline Development: Emerging channels such as online live streaming and short video marketing have greatly expanded the market reach of Nuozhong jadeite, allowing more consumers to access and purchase. In the future, the integration of online and offline will be the mainstream trend.

Forecast: It is anticipated that the Nuozhong jadeite market will remain active in the next six months. Prices for high-quality Nuozhong (High-Icy Nuozhong, Nuohua Zhong, and special colored Nuozhong) will continue to rise steadily, with an expected increase of 5% - 15%. Prices for common Nuozhong will remain relatively stable, but excellent craftsmanship and design will bring additional premium value.

III. Price Comparison of Different Quality Grades

| Quality Grade | Texture Characteristics | Price Range (CNY/piece) | Market Performance |
| :----------------- | :------------------------------------------------------------- | :---------------------- | :------------------------------------------------------- |
| Common Nuozhong| More obvious graininess, average translucency, lower transparency | 1,500 - 8,000 | Stable market, high demand, small price fluctuations |
| Fine Nuozhong | Less obvious graininess, fine texture, good translucency | 8,000 - 25,000 | Steadily rising, high cost-effectiveness, popular with entry-level collectors |
| High-Icy Nuozhong| Close to icy jadeite, with a gelatinous or fluorescent effect, excellent translucency, high transparency | 25,000 - 50,000 | Strong performance, robust demand, significant price increases |
| Nuohua Zhong | Very fine texture, between Nuozhong and icy jadeite, excellent translucency | 50,000 - 200,000 | Significant increases, favored by high-end collectors, huge potential |
| Colored Nuozhong| Nuozhong base with colors like vibrant green, sky blue, even and highly saturated color | 10,000 - hundreds of thousands | Rare colored varieties see astonishing increases, high collection value |

IV. Investment Recommendations

• Prioritize High-Quality Nuozhong: Investors and collectors are advised to focus on High-Icy Nuozhong, Nuohua Zhong, and Nuozhong jadeite with rare colors (such as vibrant green, imperial green). These varieties not only have higher aesthetic value but also greater long-term preservation and appreciation potential.


• Emphasize the Combination of Translucency and Color: When selecting colored Nuozhong, in addition to color vibrancy, pay more attention to whether its translucency is good enough. Colored Nuozhong with good translucency is far more valuable than those with good color but poor translucency.


• Focus on Carving and Design: Exquisite carving and unique artistic design can bring higher added value and collection value to Nuozhong jadeite pieces. Choose works with famous carvers or unique auspicious meanings.


• Be Cautious with Common Nuozhong: For common Nuozhong, the primary purpose should be wearing, and investment value is relatively limited. If investing, choose products without flaws, regular shapes, and exquisite carvings.


• Purchase Through Reputable Channels: When buying jadeite, always choose reputable merchants or brands and request appraisal certificates issued by authoritative institutions to ensure the authenticity and quality of the product.


• Long-Term Holding Strategy: The investment return of jadeite is usually realized through long-term holding. Investors are advised to adopt a long-term holding strategy and avoid short-term speculation.

Conclusion: The Nuozhong jadeite market in Q2 2024 showed a healthy upward development trend. Consumer pursuit of high-quality jadeite and its increasingly prominent investment attributes will continue to drive market growth. For investors, accurately grasping market trends and selecting high-quality, distinctive Nuozhong jadeite is expected to yield considerable returns.