Hetian Jade - Bi Yu (Green Jade) Market Analysis Report (Q2 2024)

Hetian Jade - Bi Yu (Green Jade) Market Analysis Report (Q2 2024)

I. Market Overview

In the second quarter of 2024, the Hetian Jade - Bi Yu (Green Jade) market generally showed a steady upward trend. Influenced by various factors such as the macroeconomic environment, consumer aesthetic preferences, and supply from production areas, the Bi Yu market demonstrated strong resilience. High-end exquisite Bi Yu continues to be a hot commodity, while mid-to-low-end Bi Yu faces certain inventory pressures and price competition.

II. Price Data Analysis

Overall, Hetian Jade - Bi Yu prices saw a steady increase this quarter, but significant differences exist between different quality grades. Below is an analysis of price ranges, percentage changes, and trading volumes for major categories:

* Russian Bi Yu (Spinach Green, Old Mine Material):
* Price Range: Bracelets: 800 - 3000 CNY per gram; Pendants, Handheld Pieces: 500 - 1800 CNY per gram.
* Price Change: Up 3% - 8% quarter-on-quarter.
* Trading Volume: Up 15% year-on-year, with strong market demand.
* Characteristics: Spinach green old mine material with rich color, fine texture, and good oiliness is highly sought after, with firm prices.

* Russian Bi Yu (Duck Egg Green, Apple Green):
* Price Range: Bracelets: 300 - 1000 CNY per gram; Pendants, Handheld Pieces: 200 - 600 CNY per gram.
* Price Change: Up 1% - 5% quarter-on-quarter.
* Trading Volume: Up 10% year-on-year, with high market acceptance.
* Characteristics: Duck egg green is favored by some collectors for its warm and understated color and delicate texture, while apple green is popular among younger groups for its bright and lively appearance.

* Canadian Bi Yu (Premium Material):
* Price Range: Bracelets: 150 - 500 CNY per gram; Pendants, Handheld Pieces: 80 - 300 CNY per gram.
* Price Change: Flat or slightly up 0% - 2% quarter-on-quarter.
* Trading Volume: Up 8% year-on-year, with stable market share.
* Characteristics: High-quality Canadian Bi Yu with uniform color, large size, and no black spots still holds a certain market, but its price appreciation potential is limited compared to exquisite Russian material.

* Qinghai Bi Yu, Xinjiang Manasi Bi Yu:
* Price Range: Bracelets: 50 - 200 CNY per gram; Pendants, Handheld Pieces: 30 - 100 CNY per gram.
* Price Change: Flat or slightly down 0% - (-3%) quarter-on-quarter.
* Trading Volume: Flat or slightly down 5% year-on-year.
* Characteristics: Primarily targets the mid-to-low-end market, highly price-sensitive, with fierce competition, and some ordinary quality materials facing inventory backlog.

III. Market Trend Analysis and Forecast

• Continued Trend Towards High-End and Exquisite Products: Consumer awareness of Bi Yu is continuously increasing, with greater emphasis on jade quality, color, craftsmanship, and rarity. In the future, top-grade Bi Yu (especially Russian spinach green old mine material) with perfect appearance, fine texture, pure color, and no black spots will remain in short supply, and prices are expected to continue rising.


• Increased Importance of Origin Traceability and Certification: As the market becomes more standardized, consumers are paying more attention to information such as the origin and appraisal certificates of Bi Yu. Products with authoritative appraisal certificates and clear origin labels will be more favored, helping to enhance product added value.


• Focus on Cultural Added Value and Design Sense: Bi Yu works with unique cultural connotations, exquisite carving techniques, and innovative design concepts will be more easily recognized by the market and can achieve higher premiums.


• Active Live E-commerce and Online Transactions: Live streaming sales and short video marketing have become important components of Bi Yu sales. In the future, the integration of online and offline sales models will further deepen, providing consumers with more diversified purchasing experiences.


• Market Differentiation Intensifies: The high-end market remains robust, while competition in the mid-to-low-end market will become fiercer, with potentially greater price volatility. Ordinary quality Bi Yu may face greater pressure to clear inventory.

• Prioritize Exquisite Products for Long-Term Holding: For investors, it is recommended to focus on Russian spinach green old mine Bi Yu with excellent jade quality, pure color, no black spots, and abundant oiliness. Such Bi Yu possesses scarcity and non-renewability, with significant long-term value preservation and appreciation potential.


• Focus on Craftsmanship to Enhance Value: In addition to the quality of the jade material itself, exquisite carving craftsmanship can significantly enhance the artistic and market value of Bi Yu. Choosing works by renowned carvers or those with unique design concepts can yield better investment returns.


• Beware of 'Inferior Posing as Superior' and 'False Origin': Some merchants in the market may pass off low-priced Canadian Bi Yu as Russian Bi Yu, or ordinary Bi Yu as spinach green. When purchasing, be sure to carefully identify, request authoritative appraisal certificates from merchants, and choose reputable sellers.


• Diversify Investments, Rational Consumption: For ordinary consumers, mid-to-high-end Bi Yu jewelry can be chosen for wearing or collecting based on budget and preferences. When investing, avoid blindly following trends; thoroughly understand market conditions and conduct rational analysis.


• Monitor Market Dynamics, Adjust Strategies Timely: The Bi Yu market is influenced by various factors. Investors are advised to continuously monitor market dynamics, origin policies, and changes in consumer preferences, and adjust investment strategies accordingly.

In the second quarter of 2024, the Hetian Jade - Bi Yu market developed healthily overall, with high-end exquisite Bi Yu performing strongly. In the future, as consumer awareness of Bi Yu increases and market standardization deepens, the value of exquisite Bi Yu will be further highlighted. Investors should grasp market trends, select high-quality products, and achieve stable asset appreciation.